Thursday, 4 April 2013

Why You Can’t Ignore Social Media Anymore

There are now over 2.8 billion social media profiles out there, representing around half of all internet users worldwide – social media is no longer an extra, it’s a necessity.

It’s not just a trendy phrase been thrown around a lot, it is now an essential commercial instrument.

Trust
A recent survey showed that, globally, 40% of people trust social media and 58% trust online search engines as their source of news. According to the same survey, a mere 18% of people believe that a CEO would tell the truth, no matter how unpopular that would be.

Globally there is an issue of trust, people don’t trust CEOs and politicians anymore – especially in light of the likes of the horse meat and BBC Jimmy Saville scandals. There is a global distrust of authority figures – when 16 people were asked what would help build trust with a company, the top four answers were related to engagement.

Nowadays, companies need to have an online community in order to build trust with consumers. The public now require corporations to be totally transparent, in order to feel a complete connection with them.

Exposure
Social media is basically free publicity – in fact, it is regarded as the new press release. It plays a huge part in linking all of a business’ communication platforms and boosts existing marketing efforts. Having social media pages will also often increase your search engine rankings.

Understanding
There are approximately 1.2 billion Facebook users worldwide and your company is bound to be targeting at least one of them. Social media allows you to get a unique insight into your customer and also communicate with potential customers. Reading your demographic and gauging the response to your business will help you develop a marketing plan and KPIs moving forward. A social media channel also gives your customers a voice and an easy outlet in order to communicate with you.

Reputation
Monitor the status and progress of your business with social media – read commendations, suggestions and criticisms of your company and take them on board. In detrimental circumstances, social media allows you to put something out there immediately, which could be the thing that keeps your reputation intact.

All sound too good to be true? Well, the world is not going to come knocking as soon as you set up a Twitter page, it takes time and care to make it work. Before you dive in head-first  build a strategy because – as the saying goes – fail to plan, plan to fail. Look at the social media pages of your local competitors and monitor the trends within your industry – ultimately, you need to give people a reason to like, follow or connect with you.

Above all, the key to social media is maintenance. Even if you get all the other stuff right, this is the thing you need to focus on the most. Social media can actually be more damaging to you if it is not maintained properly, because it will reflect poorly on your business. A page that hasn't been touched for a month makes your company look unresponsive, uninterested and simply ‘uncool’, which devalues your brand altogether.

Tuesday, 21 August 2012

Have you inherited the insomnia gene?

Doctors have identified a new group of people born without the ‘comfort’ genes needed for easy sleep.


This means they are immune to the feeling of warmth and relaxation which sends an average person off to sleep within 15 minutes.


Their genes are designed instead to maintain a state of mental alertness.


This makes normal, prolonged sleep impossible so they sleep fitfully, in only short bursts.


Even then, their lack of ‘comfort’ genes may mean they struggle to get comfortable, fussing about the bedding or finding their sleeping position.



There are other so-called insomnia genes — some cause repeated periods of wakefulness in the small hours of the night or at the slightest disturbance, or drive an affected person to leap out of bed raring to start the day at 4am, but leave them exhausted by 4pm.


Until recently, insomnia was considered a purely psychological complaint triggered by stress, grief, or sleep disruption as a result of shift work or jet lag.


But doctors are now unravelling the genetic explanation of why at least one-third of us have intermittent or constant sleep problems.


The Bowen Technique is a natural, drug-free, non-invasive, complementary therapy that can help stress and sleeping problems.


Rather than 'making' the body change, Bowen 'asks' the body to recognise the ailment and make the changes it requires.

During the 30-60 minute treatment, the Bowen practitioner makes small, rolling movements over muscles, tendons, ligaments and soft tissue at precise points on the body, using only the amount of pressure appropriate for that individual.



No hard-tissue manipulation or force is needed or used.

Between each set of moves, the body is allowed to rest for a few minutes, to allow it to absorb the information it has received and initiate the healing process.

Bowen is known for its soothing qualities for physical complaints; however it is an extremely relaxing experience that can have many emotional benefits too.


One client said: “I heartily recommend the Bowen Technique to anyone who wants to remember how it feels to wake up refreshed; looking forward to the new day knowing you can deal with whatever it may bring.

I am now feeling much better, fitter and younger than pre-treatment. Thank you for revitalising me!”

Read more testimonials from people who used Bowen for insomnia and grief here

If you suffer with sleep problems and are interested in how Bowen Therapy can help you visit the website to find a Bowen therapist near you or call 0844 561 7173.

Tuesday, 17 July 2012

£200 DNA test reveals whether you’ll be bald by 40

A new gene test costing £195 is said to warn younger guys if they are likely to lose their hair.


Men who are found to have a certain genetic marker have a 70 per cent chance of being ‘significantly bald’ by the time they turn 40, say manufacturers of the test.


Those whose results are negative will almost certainly keep their hair well into old age.

However, the test allows those whose results are positive to take preventative action to slow down the process or counteract it completely.
The test is being offered by hair transplant surgeon Dr Bessam Farjo, whose celebrity clients include the Dragons’ Den judge Duncan Bannatyne.


Dr Bessam Farjo


In the test, a sample of saliva is taken from inside the cheek and sent to a specialist laboratory in the US to be checked for the genetic marker.


If it is present, hair follicles are likely to react to a hormone in the body and gradually stop growing.


The test is not conclusive and cannot predict how fast or at what age hair will disappear.

Test results are available after 10 days.
Although scientists discovered the genetic variation several years ago, this is the first commercial test that reveals whether or not men have inherited it.

Monday, 25 June 2012

Stila guarantees to bring the LA sunshine to the UK

A new bronzing range by Stila is set to make summer 2012 sizzle.

Featuring thirteen innovative and all-purpose products, Stila’s new range promises to make you bronzed and sun-kissed this summer, despite the typical British Weather.




Stila, which is based in Los Angeles, started in 1994 by a make up artist catering exclusively for celebrities.

The brand stands for fashion-forward make up, combining innovative and modern formulas with eco-friendly packaging.

Their mission is to make women feel unique with easy-to-use and effortless make up.

One stand out piece in the collection includes the One Step Illuminate a triple serum, containing three illuminating bronzers. It illuminates primes and nourishes skin by improving skin tone for a perfect complexion - £24.


Next is the Crush Lip and Cheek Stain in Passion Fruit. This gives you a natural blush and luscious lips, along with being long lasting, good for the skin and smelling delicious with passion fruit extracts, this product has a lot to boast about - £16.


These Baked Powder Trio compacts consist of a satin-like powder designed for your complexion’s needs - to set and correct, set and bronze or set and illuminate, giving you a healthy and glowing complexion - £24.

And finally, the best was saved for last, the new Custom Colour Self Adjusting Bronzer is a pioneering powder that reacts to your pH to create the perfect shade. A unique but fits-all product that gives your skin a subtle bronzed look - £13.

All available on the Stila website.

Tuesday, 19 June 2012

“Hats up, ma’am” – fashion police at Royal Ascot 2012

Today the gates open for the Royal Ascot 2012, if you’re lucky enough to go of course.
If you are, I hope your attire matches the strict dress code put in place this year.

This is due to a trend of wacky outfits and larger than life hats; perusing these can be a sport within itself.
Organisers have arranged special ‘fashion police’ armed with pashminas, hats and coats to stop any offenders in their tracks.


There’s always been a dress code at Royal Ascot, in previous years this has included no showing midriffs and no mini skirts, but this year the rules are much stricter.

Women are expected to wear skirts or dresses that fall just above the knee or longer.

Dresses that expose shoulders and strapless or spaghetti strap dresses are banned.

The rules are more stringent if you’re lucky enough to sip champagne in the Royal enclosure - fascinators are not acceptable, only hats and headpieces.

If you’re in the grandstand which is open to the public, a hat or fascinator is now compulsory.

Don’t think men get off lightly either, they must wear a black or grey morning dress, which must include a waistcoat, tie and black shoes, cravats are not acceptable.

By implementing these fashion rules, they’re eliminating a lot of the fun out of Ascot - catching sight of the outrageous outfits.

I suppose we’ll just have to watch it for the races, oh and the celebrity spotting - with the Royal family guaranteed to make an appearance, along with a bevy of celebrities.

Friday, 15 June 2012

Simple summer hair (that's ACTUALLY simple)

When it's hot and sticky, the last thing you need is your hair acting like a thick blanket for your ears.

Scraping the whole lot back into an elastic band isn't always the most glamorous option, so here's a great summer hairstyle that gets your hair out of your face and allows the nape of your neck to see the sunshine.

Granted, it would be nice if we actually got to see the sunshine some time soon.

The Simple Gibson Tuck is ideal for a chic summer wedding, lazy lounges on the beach or an al fresco lunch with friends.


Photographer, blogger (and saint) Sara Lynn Paige who shared this easy yet elegant style, talks us through an easy-to follow, how-to video on her website.

Thursday, 14 June 2012

Meet the man helping the England squad beat the heat of Euro 2012 – with their hair.

He is the award-winning celebrity hair stylist that has just returned from Krakow, where he was trimming the tresses of the England football team.

Daniel Johnson is the guy Wayne Rooney, Jermain Defoe and Ashley Young - to name a few - regard as the best in the business.



The heat and humidity in Poland and Ukraine were set to hold England back, but some hot, in-house haircuts have kept the squad cool.

England Striker Danny Welbeck told the FA: “The heat will take it out of you.

"We had a barber come in and set up in Ashley Young's room, so there were quiet a few staff and players involved."


And that barber is Daniel who is renowned for pushing the boundaries and keeping footballers ahead of the game.

And it looks like his work is having great affects on the England team, after their 1-1 draw with Franceon Monday.


Spending the majority of his time making other guys look good, Daniel has chosen an easy yet slick style for himself.


Last year he opted for MHT® with HIS Hair Clinic.

Daniel refers to HIS Hair as ‘the world’s leading innovators in scalp pigmentation’.

He said: “I was absolutely blown away by the procedure itself and by my results.


“HIS has absolutely perfected MHT®, which is why I knew I was in safe hands when I had my treatment.

“HIS Hair has given me a buzzed, sharp style that’s easy to maintain and makes me feel good.


“I was slightly conscious of where I was starting to go bald but I mostly had this treatment as part of my grooming routine.”


For further information on HIS Hair Clinic visit their website.

Clients wishing to book a free consultation simply email info@hishairclinic.com or call +44 (0)845 604 4618.